On 15 June 2015, World Elder Abuse Awareness Day, the Age Demands Action movement came together to lead the fight for older people's rights and raise awareness of elder abuse.
Why Age Demands Action on Rights?
This is the fourth year of the Age Demands Action on Rights campaign. The focus was to raise awareness of elder abuse and campaign for a convention on the rights of older people.
(c) HelpAge International
According to the World Health Organization, elder abuse "constitutes a violation of human rights and includes physical, sexual, psychological, emotional; financial and material abuse; abandonment; neglect; and serious loss of dignity and respect."
Age Demands Action campaigners have collected 278,638 signatures in support of a convention. Last year Kenneth Hemley, an older activist from Jamaica, handed the petition over to the Open-ended Working Group on Ageing at the UN in New York.
Our key action this year involves tactical advocacy and lobbying to endorse the need for a convention.
2015 campaigning activities: At a glance
India: HelpAge India held a Tweetathon @HelpAgeIndia #StopElderAbuseToday on 15 June.
Bangladesh: Traditional street theatre was used to raise awareness around elder abuse issues.
Russia: Two of our campaign partners organised events and over 1,000 older people took part.. A flash mob of over 200 older people took place.
Serbia: Our partner in Serbia will held their annual "Third Age Fair" which was attended by 15,000 people. There were discussions on the importance of putting older people's rights on the human rights agenda.
Sierra Leone: 2,000 older people campaigned for a national policy to protect the rights of older people.
Check out more of the day's activities in our Storify:
Age Demands Action at the UN
Every year at the UN Open-ended Working Group on Ageing (OEWG), we aim to take older campaigners to New York to share why they think there should be a convention to protect their rights.
This year, four older activists from Pakistan, Zambia, Vietnam and Kenya are attending. Find out more about the OEWG and how you can lend your support.
Get the facts about elder abuse
Read the GAROP In Our Own Words report in which older people talk about the ageism, discrimination and denial of human rights that they are subjected to in their everyday life.
The WHO Global status report on violence prevention 2014, is the first report of its kind to assess national efforts to address interpersonal violence.
It reviews the status of violence prevention efforts in countries and calls for a scaling up of violence prevention programmes, stronger legislation and enforcement of laws relevant for violence prevention, and enhanced services for victims of violence.
Our campaigning impact
In 2014, 40 countries took part in the campaign. Older people met with government ministers and decision makers to highlight the discrimination, violence and abuse they face and ask them to support a convention.
Check out our impact timeline to see how campaigning continues to translate into real policy changes.