Privacy & Cookies

Privacy Policy

Effective Date: 25 May 2023.


HelpAge International (“HelpAge,” “we,” “us,” or “our”) is committed to protecting the privacy and personal information of individuals who interact with us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or otherwise engage with HelpAge.


Information We Collect

HelpAge International uses the information we collect about you to help us understand more about how our site is used and to be able to send you communications that may be of interest to you, either electronically or otherwise. The HelpAge e-newsletter contains articles and resources on issues to do with ageing and global development that we think will be of interest to you.


1.1 Personal Information:

We may collect personal information directly from you or through third-party sources, such as when you make a donation, sign up for our newsletters, participate in our campaigns, or use our services. The personal information we collect may include but is not limited to your name, address, email address, phone number, and payment details.


1.2 Non-Personal Information:

When you visit our website or interact with our services, we may collect non-personal information, such as your IP address, browser type, device information, and website usage data. This information is collected through cookies and similar technologies and helps us improve our services and enhance your user experience.


This website uses Essential, Marketing and Performance cookies. For more information, visit our Cookies Policy.


Use of Information

2.1 Personal Information:

We may use your personal information for the following purposes:

  • To process your donations, provide requested services, or deliver information you have requested from us.
  • To communicate with you, including sending newsletters, updates, and campaign information, with your consent.
  • To conduct research, surveys, and analysis to improve our programs and services.
  • To comply with legal obligations or enforce our rights.

2.2 Non-Personal Information:

Non-personal information is primarily used to analyse trends, administer our website, track user movements, and gather demographic information. This information helps us understand our website’s usage and improve our services.


Information Sharing and Disclosure

3.1 Third-Party Service Providers:

We may share your personal information with trusted third-party service providers who assist us in operating our website, processing donations, delivering emails, or performing other necessary functions. These service providers are contractually bound to use your information solely for the purposes specified by HelpAge.


3.2 Legal Requirements:

We may disclose your personal information if required to do so by law or in response to a valid legal request. We may also disclose your information to protect our rights, investigate potential violations, or enforce our policies.


Data Security

HelpAge takes reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. We use industry-standard security practices and maintain appropriate technical and organizational safeguards to ensure the security and confidentiality of your information.


Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.


Your Rights

Under UK data protection law, you have certain rights over the personal information that we collect and process about you. Here is a summary of your relevant rights:

  • Right of access

You have a right to request access to the personal data that we hold about you.

You also have the right to request a copy of the information we hold about you, and we will provide you with this unless legal exceptions apply.

If you want to access your information, contact us using our details below. Please be aware that we will ask you for proof of identity or alternative proof of authority before sharing any information we may hold.

  • Right to have your inaccurate personal information corrected

You have the right to have inaccurate or incomplete information we hold about you corrected. The accuracy of your information is important to us. If you believe any of the information we hold is inaccurate or out of date, please contact us.

  • Right to restrict use

You have a right to ask us to restrict the processing of some or all of your personal information if there is a disagreement about its accuracy, or we’re not lawfully allowed to use it.

  • Right of erasure

You may ask us to delete some or all of your personal information and we will do so as far as possible or where we are required to. In many cases, we will anonymise that information, rather than delete it.

  • Right for your personal information to be portable

If we are processing your personal information based on your consent, or in order to enter into or carry out a contract with you, and the processing is being done by automated means, you may ask us to provide it to you or another service provider in a machine-readable format.

  • Right to object

You have the right to object to processing where we using your personal information (1) based on legitimate interests, (2) for direct marketing or (3) for statistical/research purposes.

If you want to exercise any of the above rights, please contact us. We may be required to ask for further information and/or evidence of identity. We will endeavour to respond fully to all requests within one month of receipt of your request, however if we are unable to do so we will contact you with reasons for the delay.

Please note that exceptions apply to a number of these rights, and not all rights will be applicable in all circumstances. For more details we recommend you consult the guidance published by the UK’s Information Commissioner’s Office.


Retention period

We only keep your data as long as it is reasonable and necessary to do so for the relevant activity, which may be to fulfil statutory obligations.


Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and the revised Privacy Policy will indicate the effective date of the changes.


Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at