The silver economy is the future economy

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As policymakers, businesses, researchers and civil society leaders gather at the 2026 Asia-Pacific Regional Conference on Population Ageing, the silver economy has emerged as one of the region’s most important opportunities and challenges.

But the silver economy is about far more than the spending power of older consumers. In this article, Stuart Gietel Basten (Professor of Social Science and Public Policy and Director of the Center for Aging Science at the Hong Kong University of Science and Technology) argues that its real potential lies in helping people remain healthy, active and engaged throughout later life, while recognising the vital contributions older people make to families, communities and economies. 

As a demographer, I want to start with something easy to lose sight of in discussions about population ageing. Our demographic future is already largely written. The age structure of our populations will not go into reverse. Even if fertility were to change substantially, and I think a change on that scale is unlikely, we are set on this course for decades. 

So I would resist describing population ageing only as a challenge, or only as an unparalleled opportunity. It is simply the reality we have to respond to. The question is how well we respond. 

If I could prioritise one change to improve the lives of older people in Asia and the Pacific over the next decade, it would be creating societies where people can remain healthy, economically active, socially connected and engaged throughout later life.

That requires investing in inclusive ageing across the life course, from education and employment to health, technology and social participation. 

The silver economy has an important role to play in making that vision a reality, but it is often misunderstood. 

 

The first level: the second demographic dividend  

China, like many countries, has already reaped the first demographic dividend: a large working-age population relative to the young and old which, combined with employment, education, health and more equal gender roles, helped drive economic growth. 

The second dividend comes from what that same generation did along the way. They saved. And now, in later life, many are in a position to spend. 

This is where demographic metabolism matters. The population is getting older, and in some places smaller, but it is also becoming healthier, better educated, more skilled, more comfortable with technology and, on average, more prosperous. Older people represent a significant and growing market. 

Any company that fails to design goods and services for older consumers is making a mistake. The best products, however, will be designed with older people rather than simply for them, because they respond to real needs and aspirations rather than assumptions. 

We should also be honest about the limits of this story. It is largely a middle-class story, and inequality among older people remains substantial in China and across much of the region. Not everyone will benefit equally from increased consumption and wealth. 

 

The second level: technology that improves lives 

The silver economy is not only about consumption. It is also about products and services that improve lives more broadly and more inclusively. 

This is the territory of gerontechnology: robotics, artificial intelligence, connected homes and better communication tools. It is an area of growing research and innovation around the world. 

The aim is simple. We want older people, and those who care for them, to remain independent for as long as possible and to age in the place they call home. 

Consider one small example. An older person with cognitive impairment may tell the same story many times over. AI-powered conversation tools can absorb some of that repetition and relieve genuine pressure on family carers. 

Two conditions matter. 

The first is trust: trust in reliability, safety and long-term support. 

The second is that technology must supplement human contact, never replace it. Used well, these tools can free carers to spend more meaningful time with the people they support and improve quality of life for both. 

 

The third level: the contribution older people make to society  

The third level is where the silver economy becomes truly transformational. It is what we call the third demographic dividend. 

This is the contribution older people make to society, much of which never appears in GDP statistics or national accounts. 

It includes working longer, part-time employment and mentoring. It includes grandparents caring for grandchildren, older people supporting one another, volunteering, participating in communities and contributing to civic life. 

These contributions create value every day, yet they are often overlooked in public policy debates. 

 

Creating a virtuous cycle  

This is where the three levels come together. 

If we design goods, technologies and services that help people remain healthier, more active and more engaged for longer, we strengthen the third demographic dividend. A healthier and more engaged population can participate longer in the labour market, contribute to communities and maintain economic independence. 

In turn, higher participation and higher earnings help strengthen the second demographic dividend through consumption and investment. 

Each reinforces the other. 

For this vision to succeed, it must be inclusive, and it must begin long before people become old. 

 

Ageing well begins long before old age  

Ageing well is a life-course issue. 

It means labour markets where nobody feels excluded because of age. It means promoting healthy and active ageing in midlife and earlier, not only in later life. It means reducing poverty at every age, improving access to health services and giving younger generations the strongest possible start in life.

Get that right, and the silver economy stops being a niche market and starts to look like a description of the whole economy: one that enables people to thrive at every age.

About the author: 

Stuart Gietel-Basten is Professor of Social Science and Public Policy and Director of the Center for Aging Science at the Hong Kong University of Science and Technology. His research explores the relationship between changing population dynamics and public and social policy, with a particular focus on ageing, fertility and population policy. 

Asia-Pacific Regional Conference on Population Ageing

The Asia-Pacific Regional Conference on Population Ageing brings together governments, civil society, researchers, international organisations, private sector leaders and older people to explore how societies can respond to this transformation.

Hosted by HelpAge International, UNFPA and the China National Committee on Ageing, the conference will take place in Hangzhou, China, from 27–30 October 2026, providing a unique opportunity to exchange ideas, share innovation and learn from experiences across Asia and the Pacific.

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