Brand

HelpAge’s brand is one of our most valuable assets, representing our core values, commitments, and the expectations people have of us.

Strengthening awareness of our brand and maintaining consistency in our communications are essential aspects of our identity.

This page provides all the information you need about our brand. You can learn about our brand and download logos and templates.

Brand guidelines

For a detailed guide on using the HelpAge brand, download our brand guidelines. This resource covers specifications for logos, colours, typefaces, writing, and editorial style.

Download HelpAge brand guidelines

How we describe ourselves

HelpAge International is a global network of organisations promoting the right of all older people to lead dignified, healthy and secure lives.

For an in-depth look at our values, vision, and strategy, please visit the dedicated page.

Logos

Use the HelpAge International logo on materials published by HelpAge International. This includes materials published jointly with other organisations.

The HelpAge global network logo may be used on HelpAge International materials published jointly with network members.

Network members may use the HelpAge global network on their materials, either on its own or with their own logo, to show they are part of the HelpAge global network.

HelpAge global network partners may not use the HelpAge International logo as this is our official trademark. This also helps us control and manage our reputation.

Download the HelpAge International logo.

Download the HelpAge Global Network logo.

Templates

Here you’ll find templates for HelpAge documents, publications, and stationery, along with a reference PDF that shows how each template looks in use.

Download InDesign templates