HelpAge’s brand is one of our most valuable assets, representing our core values, commitments, and the expectations people have of us.

Strengthening awareness of our brand and maintaining consistency in our communications are essential aspects of our identity.

This page provides all the information you need about our brand. You can learn about our brand and download logos and templates.

The story of Jane Sitima

Brand guidelines

For a detailed guide on utilising the HelpAge brand, download our brand guidelines. This resource outlines specifications for logos, colours, and typefaces, serving as a foundation for consistently representing the HelpAge brand across various platforms.

Download HelpAge brand guidelines

How we describe ourselves

HelpAge International is a global network of organisations promoting the right of all older people to lead dignified, healthy and secure lives.

For an in-depth look at our values, vision, and strategy, please visit the dedicated page.



Use the HelpAge International logo on materials published by HelpAge International. This includes materials published jointly with other organisations.

The HelpAge global network logo may be used on HelpAge International materials published jointly with network members.

Network members may use the HelpAge global network on their materials, either on its own or with their own logo, to show they are part of the HelpAge global network.

HelpAge global network partners may not use the HelpAge International logo as this is our official trademark. This also helps us control and manage our reputation.

Download the HelpAge International logo.

Download the HelpAge Global Network logo.


HelpAge network member logo

With a licensing agreement from HelpAge International, global network members can use a HelpAge style logo.

Download the HelpAge network member logo guidance.

Download the HelpAge network member logo kit.



Download HelpAge templates for documents, publications and stationery. You can also download a PDF for reference which shows how each template looks when it is used.

Word templates

Statement 1-column – template

Statement 1-column – PDF reference

Statement 2-column – template

Statement 2-column – PDF reference

Briefing – template

Briefing – PDF reference

Report – template

Report – PDF reference

InDesign templates

Briefing – template

Briefing – PDF for reference

Factsheet – template

Factsheet – PDF for reference

Newsletter – template

Newsletter – PDF for reference

Report A4 – template

Report A4 – PDF for reference

Report A5 – template

Report A5 – PDF for reference

Business card – template