Photo: HelpAge International
By 2050 there will be 2 billion older people globally. As this number grows, the number of older women and men who experience discrimination will increase if action is not taken.
That's this year's message from Age Demands Action, an international campaign calling for the protection of older people's rights.
Older people's organisations in over 40 countries will unite to take action on 1 October, UN International Day of Older People.
Campaigners will take part in national and local activities that push for improved policies and urge for recognition and support of older people's vital contribution to society.
Outraged by ageism
From witchcraft allegations in Kenya, to landgrabbing in Bolivia, older people face discrimination every day.
Richard Blewitt, Chief Executive of HelpAge International, says:
"At last the world is beginning to wake up to the issue of global ageing. Within 10 years, for the first time in human history, there will be more people aged 65 and over in the world than children under 5.
"Increased longevity is a sign of progress for human development. Yet all too often older people are portrayed as a drain on economies.
"Age Demands Action shows that around the world older people are no longer accepting that image. They're fed up at being ignored. They're outraged about global ageism, and so are we.
"Older people remain among the poorest and most vulnerable groups in our society. Worldwide, over 100 million live on less than US$1 a day. Yet, despite this chronic poverty, the majority of these older people support themselves and continue to contribute to their families and communities.
"Now that we have the facts about global ageing, it's time for governments and international donors to start investing in the productive and social capacities of older people.
Age Demands Action
Age Demands Action is the first worldwide campaign of its kind, launched in 2007 by HelpAge International, the global network fighting for the rights of older people.
Delegations are organising a wide range of activities including:
meetings with presidents in Nepal, India and Ghana, the Prime Minister in Tanzania, the Vice-President in Malawi and the first lady in Zambia
meeting with local councillors in Manilla, the Philippines, to get age included in spending plans
rights events in 12 camps for internally displaced people in Darfur
- awareness raising marches in Kenya, Sierra Leone, Ghana, South Africa, Philippines and a rally of 2000 in Malawi.
Raising a finger for rights
Alongside individual country activities, the campaign is calling on the international community to protect older people's rights by introducing a UN Convention on the Rights of Older People.
At 1pm on 1 October Age Demands Action activists across the world will be raising their index fingers to signify their support for Article 1 of the Universal Declaration of Human Rights which reads: "All human beings are born free and equal in dignity and rights".
Age Demands Action 2009 is endorsed by politicians, celebrities, artists and musicians including Archbishop Desmond Tutu.