Age Demands Action is a unique movement of campaigners across the world; where young and older fight for a better and fairer world for older people.

During three campaign pushes each year, groups of older people lobby their local and national governments on the issues most important to them, such as pensions and healthcare.

And campaigners of all ages join marches, debates and petition signings.

Internationally, Age Demands Action is calling for a UN convention to protect older people's rights by law.


ADA graphicAge Demands Action activists want a better and fairer world for older people.


ADA leaderMeet the leaders who campaign with older people in their countries.


Convention graphic

Join the fight and sign the Age Demands Action petition!

Four ways to ADA:

1. See if HelpAge International or one of our affiliates works in your country and contact their office to join your national movement.

2. Sign the ADA petition calling for a UN convention for older people's rights.

3. Subscribe to our Age Demands Action eNewsletter to keep up-to-date with the campaign.

4. Follow us on Facebook and Twitter.

5. Download our campaign training manual and become an ADA activist!

ADA for Rights

Older people in Haiti campaign for their rights

To mark World Elder Abuse Awareness Day, on 15 June, older campaigners across the world raise awareness of elder abuse and lobby their governments.

Find out more about Age Demands Action for Rights!

ADA for Health


On 7 April, World Health Day, campaigners called on their national governments for better access to healthcare. Find out what happened.

Campaign training manual

Campaign training manual (c) Alexandra Vydmanova

This manual aims to strengthen older people’s knowledge, skills and confidence to grow as campaigners and change their communities and societies for the better.

Download the campaign manual.

ADA Global 

An older couple in Gaza City. (c) Sarah Marzouk/HelpAge International

On 1 October, the International Day of Older Persons, older people around the world call on their decision makers to take action on issues such as healthcare, as part of Age Demands Action.

Internationally, Age Demands Action is calling for a UN convention on the rights of older people.

Celebrity supporters

Hugh Masekela supports Age Demands Action

Meet the global celebrities supporting Age Demands Action.


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