Age Demands Action

Age Demands Action (ADA) is a global grassroots campaign to fight age discrimination, led by older people.

Leading up to and on 1 October, the UN International Day of Older Persons, activists of all ages take action to make sure their voices are heard. Older people lobby their governments on issues that affect them such as pensions, healthcare, housing or access to work.

Find out more about our Age Demands Action campaign

ADA 2011: Highlights

What is Age Demands Action?

Highlights from the Age Demands Action campaign in 2011

ADA around the world

Age Demands Action map

See what's happening around the world for Age Demands Action on our interactive map.

ADA photo action

We have received messages from around the world standing up for older people's rights.

Double click on the slideshow for full screen mode and more info. 

ADA leaders

Age Demands Action leaders

Meet the older people who are leading the Age Demands Action global movement

Towards a convention

Rights mosaic

Find out what we're doing to tackle age discrimination at the highest level.

Celebrity supporters

Hugh Masekela supports Age Demands Action

Find out which famous people from all over the world are Age Demands Action supporters

Useful downloads

Sign our petition

Sign the Age Demands Action petition!

Support older people by signing the ADA petition and leaving some words of support on your own personal placard.

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ADA: Latest news

ADA Blogs

Read Age Demands Action blogs from people all over the world.

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