Age Demands Action (ADA) is a global grassroots campaign led by older activists. Throughout the year campaigners take action to fight age discrimination by lobbying their governments on the issues that affect them.
On 7 April, World Health Day, older people in 26 countries around the world met their governments to remind them of the health commitments they made in previous years.
Age Demands Action is a HelpAge global network campaign promoting the rights of older people worldwide.
Every year, over 100,000 people take to the streets to spread the word and meet with decision-makers to demand that older people's rights are recognised by law.
ADA 2012 was the biggest yet with older people taking action in 62 countries on 1 October! They took to the streets and met senior ministers to demand their rights and call for better access to healthcare and social protection. Check out some of the highlights so far!
To mark World Elder Abuse Awareness Day 2012, older campaigners in over 15 countries are lobbying their governments to take part in the Open Ended Working Group on Ageing.
On 7 April, World Health Day, older people in 26 countries around the world met their governments to remind them of the health commitments they made in previous years.