Age Demands Action

Older activists from Pakistan, Zambia, Vietnam and Kenya will attend the sixth Open-ended Working Group on Ageing (OEWG) in New York, 14-16 July.

Call for your government to support a convention on the rights of older people at the OEWG and find out why a convention is so crucial:

What happens on Age Demands Action days?

On three key dates each year, groups of older people from all over the world lobby their local and national governments on the issues most important to them, such as healthcare, human rights and pensions.

Campaigners of all ages join marches, debates and petition signings.

How can I support Age Demands Action?

What do we want to achieve?

Check out our impact timeline to see what our campaigners have achieved since 2007.

Internationally, we are calling for a UN convention to protect older people's rights by law.


Age Demands Action on Rights

Older people in Haiti campaign for their rights

To mark World Elder Abuse Awareness Day, on 15 June, older campaigners across the world raise awareness of elder abuse and lobby their governments for policy changes.

Find out more about Age Demands Action on Rights.

Age Demands Action: Global

An older couple in Gaza City. (c) Sarah Marzouk/HelpAge International

On 1 October, the International Day of Older Persons, older people call on their decision makers to take action on the issues important to them.

Internationally, Age Demands Action campaigners are calling for a UN convention on the rights of older people.

Age Demands Action on Health

65-year-old Epefania is receives treatment during the HelpAge-COSE health assessment. (c) Carolyn Canham/HelpAge International

On World Health Day, 7 April, older people call on their governments for access to age-friendly health services. And you can support them! Find out about our 2015 events.

Age Demands Action: Training manual

Campaign training manual (c) Alexandra Vydmanova

Our campaigning manual aims to strengthen your knowledge, skills and confidence to grow as a campaigner, so you can help make changes within your community and society.

Take a look at the Campaign training manual.

Age Demands Action: Steering Group

Age Demands Action Steering Group

Meet the older men and women who directly shape the Age Demands Action campaign.

Lights, Camera, Age Demands Action!

Check out our fresh and funny ADA films! (c) HelpAge Sri Lanka/HelpAge Intermational

Check out these fresh and funny 60-second films from top young advertising creatives from around the world - made just for Age Demands Action.

Our impact

Our Age Demands Action impact timeline highlights the changes older people around the world have made since the campaign began in 2007.

Age Demands Action blogs

Read Age Demands Action blogs from campaigners and HelpAge staff.

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