Age Demands Action is a unique movement of campaigners across the world, where young and old fight for a better and fairer world for older people.

During three campaign pushes each year, groups of older people lobby their local and national governments on the issues most important to them, such as pensions and healthcare.

And campaigners of all ages join marches, debates and petition signings.

Internationally, Age Demands Action is calling for a UN convention to protect older people's rights by law.


ADA graphicAge Demands Action activists want a better and fairer world for older people.


Watch these fresh and funny 60-second films from top young advertising creatives from around the world - made just for Age Demands Action!


Convention graphic

Join the fight and sign the Age Demands Action petition!

Six ways to get involved:

1. See if HelpAge International or one of our affiliates works in your country and contact their office to join your national movement.

2. Sign the Age Demands Action petition calling for a UN convention for older people's rights.

3. Subscribe to our Age Demands Action eNewsletter to keep up-to-date with the campaign.

4. Follow us on Facebook and Twitter #ADAhealth, #ADArights, or #ADAglobal, and share your campaigning activity

5. Download our campaign training manual and become an Age Demands Action activist.

6. Watch our fresh and funny Age Demands Action advertisements made for us free of charge by top advertising creatives.

Age Demands Action: Impact

Campaigners in Indonesia march for Age Demands Action 2013

The Age Demands Action timeline highlights the changes older people around the world have demanded of their governments, and the impact their efforts have had since the campaign began in 2007.

Age Demands Action: Global

An older couple in Gaza City. (c) Sarah Marzouk/HelpAge International

On 1 October, the International Day of Older Persons, older people call on their decision makers to take action on the issues important to them.

Internationally, Age Demands Action campaigners are calling for a UN convention on the rights of older people.

Age Demands Action on Rights

Older people in Haiti campaign for their rights

To mark World Elder Abuse Awareness Day, on 15 June, older campaigners across the world raise awareness of elder abuse and lobby their governments for policy changes.

Find out more about Age Demands Action on Rights.

Age Demands Action on Health

65-year-old Epefania is receives treatment during the HelpAge-COSE health assessment. (c) Carolyn Canham/HelpAge International

On World Health Day, 7 April, older people call on their governments for access to age-friendly health services. And you can support them! Find out about our 2015 events.

Age Demands Action: Steering Group

Age Demands Action Steering Group

Meet the older men and women who directly shape the Age Demands Action campaign.

Age Demands Action: Training manual

Campaign training manual (c) Alexandra Vydmanova

Our campaigning manual aims to strengthen your knowledge, skills and confidence to grow as a campaigner, so you can help make changes within your community and society.

Take a look at the Campaign training manual.


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