Age Demands Action
Age Demands Action (ADA) is a global grassroots campaign to fight age discrimination, led by older people.
Leading up to and on 1 October, the UN International Day of Older Persons, activists of all ages take action to make sure their voices are heard. Older people lobby their governments on issues that affect them such as pensions, healthcare, housing or access to work.
Find out more about our Age Demands Action campaign
ADA on Health
To mark World Health Day 2012, older campaigners took part in the first Age Demands Action on Health to remind their leaders that there should be no age limit to good health.
Make it Ageless
Age Demands Action in Europe is bridging the gap between young Europeans and older campaigners in developing countries.
This new movement is called Make it Ageless and urges the European Union to actively include older people in their development policies and programmes.
ADA photo action
We have received messages from around the world standing up for older people's rights.
Double click on the slideshow for full screen mode and more info.
Celebrity supporters
Find out which famous people from all over the world are Age Demands Action supporters
