The right to be heard is timeless
Make it ageless
People Marching
Until the March


In the first phase of our Make It Ageless campaign 35,000 campaigners in seven countries showed their solidarity for older people in developing countries.

Through marches, debates, public events and video diaries, European citizens and 15 of our political champions called for the EU to include older people in its development policy.

And it worked! We managed to influence the EU's communications on the Millennium Development Goals and the post-2015 framework.

Over three years, 11 million people heard about this campaign and 9,500 signed the petition.


The next phase of our campaign is to call for a UN convention on the rights of older people to protect older people from discrimination.

Want to join us?

Yes, I want to make the world fairer for older people.

My week getting old

Ever wondered what it’s like to be old? HelpAge Make it Ageless champions in Czech Republic, Ireland, Slovenia and Kenya spent a week finding out.

Fact File:

  • 2 Billion

    Between now and 2050, the number of older people will triple to 2 billion.

  • 100 million

    100 million older people live on less than US$1 
    a day.

  • Fewer than one in five

    Fewer than one in five people over 60 receive
    a pension.


fact file