The right to be heard is timeless
Make it ageless
People Marching
Until the March

This campaign is closed

Thank you for your interest in Make it Ageless. A total of 35,000 campaigners in seven countries built solidarity for older people in developing countries. Through public actions and video diaries, European citizens called for the EU to be more age-friendly. Over the course of three years, 11 million people heard about this campaign and 9,500 signed the petition.

With the support from our campaigners and 15 political champions, we managed to influence the EU's communications on the Millennium Development Goals and the post-2015 framework.

The next phase of our campaign is to call for a UN convention on the rights of older people. Age Demands Action campaigners across 60 countries are calling their governments to protect older people against discrimination by pledging their support for a UN convention.

You can do the same by joining us!

My week getting old

Ever wondered what it’s like to be old? HelpAge Make it Ageless champions in Czech Republic, Ireland, Slovenia and Kenya are spending a week finding out.

Fact File:

  • 2 Billion

    Between now and 2050, the number of older people will triple to 2 billion.

  • 100 million

    100 million older people live on less than US$1 
    a day.

  • Fewer than one in five

    Fewer than one in five people over 60 receive
    a pension.


fact file