The right to be heard is timeless
Make it ageless
People Marching
Until the March


In the first phase of our Make It Ageless campaign 35,000 campaigners in seven countries showed their solidarity for older people in developing countries.

Through marches, debates, public events and video diaries, European citizens and 15 of our political champions called for the EU to include older people in its development policy.

And it worked! We managed to influence the EU's communications on the Millennium Development Goals and the post-2015 framework.

Over three years, 11 million people heard about this campaign and 10,000 signed the petition.

This is great progress, but the fight for older people's rights isn't over yet! 

Join our Age Demands Action campaign for a UN convention to make the world a better and fairer place for older people.

Fact File:

  • 2 Billion

    Between now and 2050, the number of older people will triple to 2 billion.

  • 100 million

    100 million older people live on less than US$1 
    a day.

  • Fewer than one in five

    Fewer than one in five people over 60 receive
    a pension.


fact file