(c) Jonas Wresch/HelpAge International

(c) Jonas Wresch/HelpAge International

HelpAge’s brand is one of our most valuable assets. It represents what we stand for, what we promise and what people expect of us.

It is essential that we strengthen awareness of our brand and aim for consistency in our communications.

This website contains all the information you need about our brand.

You can learn about HelpAge's vision and mission and download logos and templates.

Our brand

Our vision, mission and role as an organisation.

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Basic elements

All the elements that go into building our brand, including our logo, colours and typefaces.

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Word and InDesign templates for publications and stationery.

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Find out how you can access our vast image library and some general rules and tips on using images and case studies.

Find out more

Translate this page

HelpAge International is not responsible for the quality of Google Translate. We know it does not translate our terminology well in some languages and we will engage with Google to improve this in future.


HelpAge brand guidelines

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Contact the London brand team: or +44 (0)20 7148 7628