Brand
Age helps
HelpAge’s brand or reputation is one of our most valuable assets. It represents what we stand for, what we promise and what people expect of us.
We have a strong value based position – age helps – which puts the experience of older women and men at the centre of our work.
This website contains all the information you need about our brand.
You can learn about the brand background and HelpAge's positioning, download the latest logos and templates, and see examples of the brand in action.
Our brand
Our vision, mission and manifesto, how we describe ourselves as an organisation.
Our new position – age helps – and our values.
Templates
Word, Powerpoint, InDesign and Illustrtor templates.
Templates to suit all needs from basic MS Word reports and powerpoints to InDesign newsletters.
Basic elements
All the elements that go into building our brand, including our logo, colours, typefaces and patterns.
Details of how to put it all together.
Our brand identity
How we look, from stationery through to publications, adverts, powerpoint presentations and more...
For affiliates and partners
Guidelines for network affiliates and partners using the HelpAge brand.
