#OlderNotOver Toolkit

#OlderNolOver logo

Come on global network – let’s launch #OlderNotOver together this 1 October! 

We are so much more powerful when we work together.  

That’s why we’d love for every single organisation in the HelpAge Global Network to show we’re #OlderNotOver this International Day of Older Persons 2023 (IDOP). 

#OlderNotOver is a three-year campaign, launching on 1 October, that will champion a fuller, more authentic portrayal of life after 60 from America to Zimbabwe. 

Here's everything you need for IDOP and beyond.


Social Media

Make some noise online! Come join the #OlderNotOver campaign online and help revolutionise the way older people are seen and treated. Here are a handful of social media posts and assets to inspire, educate and entertain that you can edit and amend to suit you.

Recruit a Champion

Let’s create a bank of older people with profile, power and personality to change how the world thinks about ageing.

Post a Show Real

It’s time to show what older people are REALLY like on social media.

Pin Up

A poster template for you to use / design / adapt and print off.


Below are some basic elements to introduce you to the campaign.

LogosEmail signaturesKey messages |  Sign up

Download your #OlderNotOver logos


#OlderNolOver logo


Logos are available in Arabic, English, French, Portugese, Russian, Spanish, Thai, Ukrainian and Vietnamese.



Download #OlderNotOver brand guidelines.

Brand guidelines are your logo’s best friend, keeping it looking sharp and trustworthy. They ensure that your logo always looks and feels the same, no matter where it appears.


Download our email signatures


Changing your email signature is an easy and surprisingly effective way to show you’re part of the #OlderNotOver global movement and encourage others to join you. You can use what we’ve created or change it to suit you by adding your own message and logo. 

Find some more options here.

#OlderNotOver key messages

We’re using #OlderNotOver to kickstart a global conversation about ageing penalties – the forfeits every single one of us pays as we age. These penalties affect all of us but few are as badly penalised as older people, especially women, in lower and middle income countries. We’d like to see an end to ageing penalties and as the campaign evolves, we’ll be calling on you to work with us to make it happen. 

Download the key messages in nine languages here:  

Arabic, English, French, Portuguese, Russian, Spanish, Thai, Vietnamese and Ukrainian.

Come join the global movement!


Sign up and we’ll showcase your support

We want to celebrate every person and organisation that signs up to the campaign so if you’d like to be featured, sign up below and we’ll showcase your logo and participation on a dedicated page.

We’ll also let you know when we add to this page. It’ll equip you with everything you need to show your country, community and colleagues that when we age, we’re #OlderNotOver.

#OlderNotOver: Sign up now

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Are you with us?

Together, let’s kickoff the #OlderNotOver movement in style this IDOP!