Come on global network – let’s launch #OlderNotOver together this 1 October!
We are so much more powerful when we work together.
That’s why we’d love for every single organisation in the HelpAge Global Network to show we’re #OlderNotOver this International Day of Older Persons 2023 (IDOP).
#OlderNotOver is a three-year campaign, launching on 1 October, that will champion a fuller, more authentic portrayal of life after 60 from America to Zimbabwe.
Here's everything you need for IDOP and beyond.
NEW ELEMENTS!
Social Media –
Make some noise online! Come join the #OlderNotOver campaign online and help revolutionise the way older people are seen and treated. Here are a handful of social media posts and assets to inspire, educate and entertain that you can edit and amend to suit you.
Recruit a Champion –
Let’s create a bank of older people with profile, power and personality to change how the world thinks about ageing.
Post a Show Real –
It’s time to show what older people are REALLY like on social media.
Pin Up –
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Below are some basic elements to introduce you to the campaign.
