Celebrating a Milestone: Older Not Over Film Nominated for Charity Awards


We are thrilled to announce that our project, “Older Not Over,” has earned a coveted nomination for Smiley’s prestigious Charity Film Awards 2024. This recognition is a testament to the dedication and passion of this campaign that seeks to redefine societal perceptions of life after 60, spanning across diverse cultures from America to Zimbabwe. 

Play video

We're #OlderNotOver and we're just getting started

About Older Not Over 

The #OlderNotOver film brings to life a movement that strives to champion a fuller, more authentic portrayal of life beyond the age of 60. It served as the launchpad for a campaign that will deliver compelling storytelling with a global perspective and aims to shatter stereotypes and illuminate the richness of experiences that come with ageing. From the challenges to the triumphs, “Older Not Over” is a celebration of resilience, wisdom, and the vibrant tapestry of life. 

Why it matters 

By challenging age-related stereotypes, “Older Not Over” fosters inclusion and understanding, promoting a society that values the contributions of individuals across generations. The nomination for Smiley’s Charity Film Awards underscores the social impact and relevance of our campaign. 

Rita Duarte / Older Not Over Campaign

Welcome to #OlderNotOver

Imagine how different society will look and feel with a third of us being older. A huge change is coming.

#OlderNotOver is our three-year campaign that will champion a fuller, more authentic portrayal of what life really looks like after 60, from America to Zimbabwe.

Read to change how the world sees and treats older people.

Welcome to #OlderNotOver

This recognition by the Charity Film Awards is a real honour for HelpAge, standing alongside the other entrants who are all dedicated to making a positive impact through their creative endeavours. This nomination is not only a celebration of our film but also a platform to amplify the important messages it conveys, It is a shared achievement, reflecting the collective effort to challenge stereotypes, promote understanding, and contribute to positive societal change. As we eagerly anticipate the results, we invite you to join us in celebrating this milestone. Together, let's continue to break down barriers and redefine what it means to be 'Older, Not Over.'

Susanna Flood, global head of communications at HelpAge International