Age discrimination and ageism are still commonplace across the world and urgent action is needed to stop it.
7 April: Age Demands Action on Health
(c) HelpAge International/FOPDEV
- Liberia joined the campaign for the first time, and took part in "buddy walks" with younger people to encourage active ageing.
- Campaigners in Kyrgyzstan took part in a flash mob to raise public awareness of staying active in older age. A delegation of older women also met the Minister of Health who promised to build on the national diabetes program.
You can read more about Kyrgyzstan’s World Health Day and a roundup of all our ADA on Health activities around the world.
Our Diabetes in older people factsheet (477kb) includes recommendations on managing diabetes for policy makers and healthcare officials.
15 June: Age Demands Action on Rights
(c) HelpAge International
On 15 June, UN's World Elder Abuse Awareness Day Age Demands Action campaigners come together to call for their rights to be protected.
Responses to the problem of elder abuse are inadequate. Less than one-third of governments worldwide have implemented any sort of strategy to combat this problem. There are no international human rights standards or conventions on freedom from violence and abuse in older age.
For this reason, Age Demands Action on Rights takes place every year on World Elder Abuse Awareness Day on 15 June. It is a key date for older men and women to come together to raise awareness about elder abuse and to campaign on the need to protect their rights under international law. Together, they are calling for their governments to support a new UN convention on the rights of older people.
27 countries took part in 2016. Below are examples of what partners are doing to raise awareness about elder abuse:
- Peru – our partner organised a poetry contest called Voices Against Violence.
- The Philippines – campaigners gathered stories about elder abuse to share with their government.
- Kyrgyzstan – campaigners took part in a flash mob and organised a theatre event.
- Slovenia – our partner organised its annual Festival of the Third Age.
- Kenya – older campaigners collected signatures for a petition calling for action to stop elder abuse in their country.
1 October: Age Demands Action Global Day of Action
(c) Clemence Eliah/HelpAge International
Age Demands Action Global takes place every 1 October on International Day of Older Persons and the theme for 2016 is Take a Stand Against Ageism.
We are using this opportunity to highlight how ageism manifests itself across the world and leads to the discrimination, stereotyping and abuse of older people everywhere.
Global campaign to combat ageism
The problem of ageism is increasingly gaining traction at a global level and combatting it is now seen by the World Health Organisation and other global institutions as being of critical importance. At the 69th World Health Assembly in May a resolution sponsored by 17 countries called for a global campaign to combat ageism. We hope that this ADA Global will help support the first steps to take a stand against this worldwide problem.
Why take a stand against ageism?
Ageism is all around us.
All older people are different but ageism assumes that growing older is the same experience for everyone.
We must question ageism and how older people are often stereotyped in a certain way because of their age.
We live in a world where older people’s rights are denied. This must change!
Let’s begin to appreciate our diversity throughout our whole lives including in later life.
We live in an ageing world. Let's not make it an ageist one!
Ageism campaign manuals
- With the help of the consciousness-raising guide, hold to encourage older people to share their experiences in your community.
- Use the role-play guide to organise a workshop thats starts a conversation on ageism.
- Download the ADA Global campaign toolkit.
- Sign up to our campaigns newsletter for more information about the campaign.
- Show your support for older activists across the world, by telling us why you're taking a stand against ageism.