Lights, Camera, Age Demands Action!

These fresh and funny short films were made for HelpAge and Age Demands Action by young advertising creatives from across the world to challenge young people's perceptions about older people and ageing.

To watch them just use the forward and back keys on the video player above to move through the different films.

Anyone now over the age of 23 will be an older person in 2050 - and this included most of the creative teams who were making the films for The Young Lions Film Competition at the Cannes Lions International Festival of Creativity 2013.

Thirty-eight teams - all aged under 30 - took part in the competition and they had 48 hours to write, shoot and edit a commercial of up to 60 seconds in length. 

Above are some of our favourite entries.

We are so grateful to Cannes Lions for including us in the festival and we offer our warmest thanks to all of the young competitors who created incredible work and offered great insights into the process of connecting young people with the important issue of ageing.

Enjoy. And if you like them - please share them!

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