What is Age Demands Action?

What is Age Demands Action?

Age Demands Action (ADA) is a grassroots campaign to fight age discrimination and combat the perception that older people are not important.

ADA campaign activities take place throughout the year, but 1 October is UN International Day of Older People and a key date for the campaign.

On this day, activists of all ages in countries across the world take part in marches to make sure their voices are heard.

They lobby their governments on issues that affect older people such as pensions, healthcare, housing or access to work.

The ADA action map shows you what's going on around the world.

Through the grassroots of Age Demands Action, a global movement is growing that is pushing the international community for a convention on the rights of older people.

The ADA campaign has been going since 2007 and has garnered some high profile support and had some great impact.

What is age discrimination?

It is what happens when older people are not treated as well as other age groups in society.

Age discrimination has many faces and happens everywhere.

The result is that older people are too often forgotten in society. Many are some of the poorest people in the world. 100 million older people live on less than US$1 a day.

Why does this matter?

Because it's wrong. But on a practical level, age discrimination means the world is not fully benefiting from the contribution older people can make to their families and the wider community.

You can help!

You can help stop age discrimination by signing our ADA global petition.

By signing it you will join the thousands of people around the world who are taking a stand against age discrimination.

The petition will be used as part of the global campaign that is pushing for a convention on the rights of older people to ensure they are included in society as equal citizens with equal rights.