We believe that older people are the best advocates for change on the issues that affect their lives.
This campaign training manual aims to strengthen older people’s knowledge, skills and confidence to grow as campaigners and change their communities and societies for the better.
Introduction & appendices
Find out how to use the ADA campaign training manual and its various units.
Unit 1: Age Demands Action
Learn about the ADA campaign, and the growing momentum for a UN convention on the rights of older people.
Download unit 1 (3mb).
Unit 2: What is campaigning?
Understand what campaigning is, and how it relates to advocacy.
Unit 3: Campaign strategy
Find out about the different elements of a campaign strategy so that you can develop your own strategy and assess its effectiveness.
Download unit 3 (3.3mb).
Unit 4: Campaign context
Get a better understanding of the key elements that make up the wider campaigning context.
Unit 5: Campaign issues
Picture what your ideal society would look like, and think about what campaign issues are likely to gain popular support in your context.
Download unit 5 (2.2mb).
Unit 6: Objectives
Learn the terminology that is used in campaigning. Explore and define your own campaign objectives.
Download unit 6 (2mb).
Unit 7: Stakeholders
Understand who your campaign stakeholders are, the influence they have and identify key campaign targets.
Download unit 7 (2mb).
Unit 8a: Messaging
Develop your campaign message by focusing on its main points and principles, and become an effective messenger.
Unit 8b: Communicating messages
Know how to prepare properly for meetings with stakeholders, including how to follow up on points that were discussed or any actions agreed.
Unit 9: Plans & support
Think about the different types of campaign tactics and develop a campaign plan.
Download unit 9 (2.7mb).