Age Demands Action

Age Demands Action (ADA) is a year-round global grassroots movement that culminates in a day of marches on 1 October - the International Day of Older People.

Find out more about our Age Demands Action campaign.

Europe: Lead the way

The EU is the world's largest donor but hardly notices older people. Help us change this so Europe can lead the rest of the world, by actively including older people in its aid strategies.

More on our Europe: Lead the way campaign.

Sign our petition to the President of European Council.

Find out which politicians support the campaign.

Make it Ageless

Poverty can affect anyone of any age. So should policy.

Join our Make it Ageless virtual march urging the European Union to actively include older people in their development policies and programmes.

Meet the activists

Meet our older activists who are campaigning for older people worldwide and building solidarity for their cause in Europe.