HelpAge’s brand or reputation is one of our most valuable assets. It represents what we stand for, what we promise and what people expect of us.
We have a strong value based position – age helps – which puts the experience of older women and men at the centre of our work. This position guides the type of programmes we run, the way we develop our advocacy work and the way we communicate.
Age helps repositions age as a society-wide benefit and promises a better future for older people and society in general. It makes age more relevant to everyone on a personal level and creates a positive, emotional connection, pushing people to reconsider the subject.
Brand building blocks
Click on the blocks below to find out more about our brand or download a copy of the HelpAge brand guidelines at the bottom of this page.