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The HelpAge Internal Image Library has recently undergone some changes, so please follow these three easy steps to discover the new HelpAge Internal Image Library:



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Photos are a key part of our visual brand. Using images of older people tells audiences that we are an ageing charity and the range of ethnicity illustrates the global nature of our work.

The style and content of photos supports our core positioning. Older people should look confident, empowered and dignified.

Smiling and upbeat is good – images should look optimistic to reinforce the idea that age helps. Show older people in active roles, campaigning, caring, teaching, working, and so on.


Photography Toolkit

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For any enquiries about the HelpAge brand, please contact the London brand team at

or phone +44 (0)20 7278 7778