Patterns add richness and personality to our communications. They can also express local culture and diversity. Their designs and colour are uplifting – supporting our brand values.

Patterns should be photos of fabrics, tiles, architecture or any other decorative surfaces you can find. You can take your own photographs or there are lots of free and inexpensive ones on the internet.

Read the pattern guidelines below for details of how to get and create patterns.

Useful downloads

Download pattern guidelines (1.4 mb)


For any enquiries about the HelpAge brand, please contact the London brand team at

or phone +44 (0)20 7278 7778