Combining the elements

Apart from the logo, our three key design components are message panels, photos and patterns. They can be used in any combination, but always connected and overlapping.

The message panels are always in front, and the patterns always behind.

More than one photo can be used per design, but only one message panel and one pattern.

Patterns should be secondary elements and not conflict with photos and messages.

Combining the elements

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Contact the London brand team: or +44 (0)20 7148 7628