Basic elements

This section contains guidelines on logos, colours, typefaces, writing style, message panels, photographs and all the other basic elements that make up the new HelpAge brand.

Click on the list in the left hand navigation bar to find out more.

HelpAge brand guidelines

Details of the basic elements are also found in the HelpAge brand guidelines. You can download a copy to the right of this page.


HelpAge brand guidelines

Download PDF (2Mb)


For any enquiries about the HelpAge brand, please contact the London brand team at

or phone +44 (0)20 7278 7778