Network affiliates who use the HelpAge brand are called Sisters.
Some Sisters use the HelpAge name combined with their own country or region. Others who have an established and strong name, keep this and just adopt our design style. All of the Sisters use the positioning strapline age helps.
Some network affiliates will keep their own branding (name and design), and just add our network endorsement logo to their communications. We call these network affiliates Cousins.
Below are some examples of what the brand will look like when applied to publications.